Tory Burch was the CEO and designer of her own fashion line when it first launched in February 2004. She decided to open the first Tory Burch Boutique in New York on Elizabeth Street. The type of fashion that she created was based upon her own personal style and spirit. The brand was mostly known for it's T-logo medallion.
Tory Burch was designed among multiple product categories which included : ready-to-wear, handbags, shoes and accessories. By April 2005, Oprah had endorsed Tory's fashion line while she appeared on "The Oprah Winfrey Show". In October 2009, Tory Burch eye-wear was launched with Luxottica Group in partnership. As of January 2013, there are 83 Tory Burch stores that have been created worldwide.
Mission Statement:
"Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an diverse sensibility."
Tory Burch's mission was to create clothing and accessories that were affordable yet stylish and wearable for women of any age.
No comments:
Post a Comment