Saturday, December 7, 2013

Ch. 7 - Business Marketing


Tory Burch and Sony have recently partnered up in order to bring 4k camera technology into the fashion industry. Tory Burch's Spring 2014 collection will be filmed and shot using Sony cameras that will release images and videos in 4k technology for the first time. The two companies are basically working together in order to promote each other. Estée Lauder and Tory Burch have also done the same and partnered up when Tory Burch recently released a "beauty" line for the company through Estée Lauder. Exottica, which is a company that distributes eyewear had also teamed up with Tory Burch at one point back in 2007 and helped release Tory Burch eyewear. This includes prescription glasses and fashion sun glasses as well. These partnerships have resulted in successful sales and growth for Tory Burch's company. There are the only companies that have done partnership projects together with Tory Burch.

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