When Tory Burch first launched her fashion line back in 2004, her goal was to target specifically consumers that were baby-boomer women. These middle-aged women felt that the market wasn't catering to them what they wanted. The fashion industry lacked a reflection of the variety of attitudes, tastes, life-styles and body types of this specific target market. Then Tory Burch came along and successfully started making millions by catering and giving her consumers exactly what they were missing. Furthermore, she gave them what they wanted. The fashion products were age appropriate, affordable and showcased luxurious style. One of the segmentation bases that Tory used here was age segmentation and gender segmentation. The demographic segmentation was one of the segmentation bases that Tory specifically used as well. As the brand started to grow throughout the years, Tory started attracting female consumers from younger age groups. One very popular product that attracted a huge number of these younger female consumers was the reva ballerina flat which had the signature gold logo on top.
While successfully tapping into the global market worldwide, the geographic segmentation was one of the bases that helped Tory Burch reach these specific consumers. For example, the climate in Brazil would normally be very hot and tropical. Because of this, Tory Burch decided to make the bikinis that were sold in Brazil a little more skimpy than the original Tory bikini. Clothes that were sold in the Middle East were actually created to be longer and were created to cover the skin of women. This actually ties into one of the psychographic segmentation variables which is specifically the lifestyle of people who lived in this specific region. Women in the Middle-East are commonly known to follow a belief where when in public, they are not allowed to show their "beauty" because the only man that has the right to see the women is her husband. The geodemographic segmentation, which combines geographic, demographic and lifestyle segmentations would also tie into Tory Burch's plan as well.
When Tory Burch first launched her fashion line back in 2004, her goal was to target specifically consumers that were baby-boomer women. These middle-aged women felt that the market wasn't catering to them what they wanted. The fashion industry lacked a reflection of the variety of attitudes, tastes, life-styles and body types of this specific target market. Then Tory Burch came along and successfully started making millions by catering and giving her consumers exactly what they were missing. Furthermore, she gave them what they wanted. The fashion products were age appropriate, affordable and showcased luxurious style. One of the segmentation bases that Tory used here was age segmentation and gender segmentation. The demographic segmentation was one of the segmentation bases that Tory specifically used as well. As the brand started to grow throughout the years, Tory started attracting female consumers from younger age groups. One very popular product that attracted a huge number of these younger female consumers was the reva ballerina flat which had the signature gold logo on top.
While successfully tapping into the global market worldwide, the geographic segmentation was one of the bases that helped Tory Burch reach these specific consumers. For example, the climate in Brazil would normally be very hot and tropical. Because of this, Tory Burch decided to make the bikinis that were sold in Brazil a little more skimpy than the original Tory bikini. Clothes that were sold in the Middle East were actually created to be longer and were created to cover the skin of women. This actually ties into one of the psychographic segmentation variables which is specifically the lifestyle of people who lived in this specific region. Women in the Middle-East are commonly known to follow a belief where when in public, they are not allowed to show their "beauty" because the only man that has the right to see the women is her husband. The geodemographic segmentation, which combines geographic, demographic and lifestyle segmentations would also tie into Tory Burch's plan as well.
The best way to live your life is to wear good. I have many dresses in my wardrobe but now searching for Tory Burch ballet flats. I hope i would collect huge collection.
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