Sunday, November 10, 2013

Ch. 10 - Product Concept


Tory Burch's products are considered to be consumer products which have a purpose of satisfying the consumer's want of expressing their personalities through the products. The clothing isn't boring nor expensive therefore it creates an attraction for consumers to buy her products.













Tory Burch is also a specialty product which has a very exclusive yet luxurious image and counterfeits definitely can't compete with the quality and authenticity of her products. The logo is usually a gold "t" that has a specifically very distant and fashionable look. They are usually implanted on Tory Burch products such as belts, the famous Reva ballet shoes, bags, wallets, jewelry, cosmetics and almost every product that is created in the company.



Tory Burch products contain a product mix of products such as clothing, shoes, cosmetics and accessories. From these product mixes there are product lines which vary from dresses, tunics, blouses, tops, tees, sweaters, outerwear and pants in clothing; flats, pumps, slippers, sneakers, sandals and boots in shoes; fragrance, lotion, shower gel, body cream, candles, make-up and makeup brushes in cosmetics; belts, wallets, hats, sunglasses, gloves, phone cases and scarves in accessories; and many more. Tory Burch shoes are usually made in Brazil while the scarves are made in France. All other products of Tory Burch such as clothing, bags and accessories are mostly made in China.


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