Sales Promotion
Tory Burch has actually made it possible for Facebook users who "like" the company's page are given the benefit to be able to shop on the Facebook page for Tory Burch products. Tory Burch has also decided to give consumers another benefit for being loyal and showing the company's Facebook page some support. In return, she gives consumers as opportunity to take advantage of exclusive discounts for certain products on the Facebook page. She claims that it has shown success in satisfying consumers and increasing sales.
During the year of 2011, Tory Burch stores were actually giving out "Summer Reward Cards" for shoppers who would shop during certain dates when the promotion was going on.
Personal Selling
Tory Burch sales associates are told to always make sure that the customer is happy and satisfied with the products they purchase and especially the overall customer service experience that is given to them. When first time customers enter the store, sales associates would often try to "read" the consumer and ask questions in order to find out what kind of product would fit the customer's taste and personality. The first goal is to actually achieve the findings of the consumer's desires. Then the sales associate must give suggestions on what kind of products they think that the consumer would be interested in purchasing. Tips of taking care of the purchased product is also given to the customer before they leave the store.
Sales associates would always ask for the customer's contact information and e-mail address in order to build a relationship with the consumer. Updates, sales and a lot of other promotions and important information would be sent out to the customer. This would then be considered a form of relationship selling which will help increase sales and customer loyalty for the company.
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