Ch. 4 - The Marketing Environment

Tory Burch is a brand that has a target market mainly for middle-aged mothers. However, the brand also caters to all ages of women and has been very successful with targeting the soccer mom market. Tory Burch also focuses on targeting the baby boomer generation of women but also the children and grandchildren of their generation. 

The most popular Tory Burch item is actually the Brazil-made Reva ballerina shoe. It has became a new trend and is seen on at least one out of every five women walking down the streets of Manhattan. This specific product of Tory Burch and many other footwear products have helped the company attract younger consumers into their market When the company first started, Tory Burch decided that her brand was going to become a luxury brand that would fit a successful women's typical lifestyle. The brand is very affordable as well and the patterns actually come from Tory Burch's own sense of style.