Tory Burch found her brand in February 2004. In 2010, Tory Burch opened about 20 new shops globally in numerous international cities which include Osaka, Seoul, Hong Kong, Kobe and Taipai. Today she has successfully expanded throughout the global market and is making millions of dollars from a total of 73 boutiques that has expanded globally in the U.S., Europe and Asia. Tory Burch's brand successfully went global after she applied a couple of digital marketing strategies in her marketing plan.
Immediately after Tory Burch opened her first boutique in downtown Manhattan, the brand decided to launch eCommerce. Toryburch.com was created and shoppers were now able to not only purchase items in store but online as well. The brand had also created a Twitter account, Facebook account, a blog for the brand and many other social networks for the brand. This helped Tory Burch expand throughout the media to numerous types of people. Social networks exist all over the world so this also helped the brand gain exposure to the other countries through the web. They focused a lot on digital marketing and continued to develop relationships with editors for the blog. Tory Burch also continued to develop the social media profiles for the brand and still continues to do the same today.
After Tory Burch successfully went global with the brand, she decided to find a way to go even deeper and understand different types of cultures. She started visiting other countries and observing their sense of style and values in fashion. After doing so, she started coming up with ideas for each specific country's market and used the application of the multidomestic strategy. For example, Tory Burch made sure that clothing that was sold in the Middle East would be created to be longer while Tory Burch bikinis sold in Brazil were made skimpy. She knew that people who lived in the Middle East had a culture where they would always have to be covered throughout their bodies while people who lived in Brazil had a culture where they didn't mind showing off too much skin. One of the most popular products of Tory Burch was the signature logo ballet flats which helped Tory Burch become the global brand. This product was an example of global marketing standardization.
Immediately after Tory Burch opened her first boutique in downtown Manhattan, the brand decided to launch eCommerce. Toryburch.com was created and shoppers were now able to not only purchase items in store but online as well. The brand had also created a Twitter account, Facebook account, a blog for the brand and many other social networks for the brand. This helped Tory Burch expand throughout the media to numerous types of people. Social networks exist all over the world so this also helped the brand gain exposure to the other countries through the web. They focused a lot on digital marketing and continued to develop relationships with editors for the blog. Tory Burch also continued to develop the social media profiles for the brand and still continues to do the same today. 
After Tory Burch successfully went global with the brand, she decided to find a way to go even deeper and understand different types of cultures. She started visiting other countries and observing their sense of style and values in fashion. After doing so, she started coming up with ideas for each specific country's market and used the application of the multidomestic strategy. For example, Tory Burch made sure that clothing that was sold in the Middle East would be created to be longer while Tory Burch bikinis sold in Brazil were made skimpy. She knew that people who lived in the Middle East had a culture where they would always have to be covered throughout their bodies while people who lived in Brazil had a culture where they didn't mind showing off too much skin. One of the most popular products of Tory Burch was the signature logo ballet flats which helped Tory Burch become the global brand. This product was an example of global marketing standardization.
I want to share with you all here on how I get my loan from Mr Benjamin who help me with loan of 400,000.00 Euro to improve my business, It was easy and swift when i apply for the loan when things was getting rough with my business Mr Benjamin grant me loan without delay. here is Mr Benjamin email/whatsapp contact: +1 989-394-3740, lfdsloans@outlook.com
ReplyDelete